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Tokyo Character Street: directions, shop floors and shopping with children
Tokyo Character Street is outside the ticket gates on Tokyo Station’s Yaesu side. Start on B1, but check each shop’s floor: Sanrio is on 1F. If you are shopping before a train, decide when to stop and where to collect your luggage first.
Official information reviewedWhere should I start?
Our suggestion is to choose two priority shops and group stops by floor. With children, leave room for baby care, toilets and a meal. Check entry arrangements separately from stock, and set a firm shopping cutoff rather than letting a queue put your train at risk.
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| Shop | Floor | What to expect |
|---|---|---|
| Rilakkuma Store & Sumikko Gurashi shop | B1 | Browse merchandise from both character ranges |
| Kirby Café PETIT | B1 | Takeaway sweets and merchandise, not a seated café |
| Sanrio Tokyo Character Street | 1F | Allow for a floor change after shopping downstairs |
Directions: outside Yaesu Underground Central Gate
The official access page directs visitors out of JR Tokyo Station’s Yaesu Underground Central Gate. From Shinkansen or conventional trains, follow signs for the Yaesu side and First Avenue. If you want to leave during a connection, ask station staff about your ticket’s re-entry conditions before exiting. The address is 1-9-1 Marunouchi, Chiyoda-ku, Tokyo.
Check official details ↗Shop map: Rilakkuma, Kirby and Sanrio are not all on one floor
At the review date, the directories place Rilakkuma Store & Sumikko Gurashi shop and Kirby Café PETIT on B1, and Sanrio on 1F. The Rilakkuma and Sumikko shop is marked as opening on October 20. Use the current official floor map rather than an older screenshot. Kirby Café PETIT specialises in takeaway sweets, so plan a separate place for a seated meal or rest.
Check hours, entry and stock for each shop
The facility lists standard Character Street hours of 10:00–20:30, with shop-specific exceptions. Ask your chosen shop about numbered entry, advance reservations and restocks. Being able to enter does not mean your preferred item is available. Pop-up dates and locations change, so review the official event listings before leaving.
With children: baby room and stroller rental
There is a baby room near Character Street on B1 for nursing and nappy changes. The facility does not lend strollers itself; its FAQ points to paid rental through Sagawa’s baggage service. Ask the provider about availability and conditions. We suggest agreeing a shopping budget with children and marking care stops on your map before browsing.
Check official details ↗Store luggage before shopping and allow time to collect it
Sagawa’s Tokyo baggage storage and delivery service is on First Avenue 1F; its directory lists standard hours of 7:00–23:00. The facility also has coin lockers. Check charges, size limits and availability before storing a bag, and photograph the location. Finish shopping with separate time reserved for collection and the walk to your platform.
A shopping plan before your train
First check your departure time, platform and bag-storage location. Choose two priority shops and check their floors. If a queue is long, switch to another shop or your meal. Stop shopping at your chosen cutoff and collect your bags. This is our planning suggestion, not a promised visit or waiting time. Recheck dated entry and stock notices with the shops.
Check official details ↗Questions before you go
Is Tokyo Character Street inside the ticket gates?
No. It is outside the gates on Tokyo Station’s Yaesu side. Before leaving during a connection, check your ticket’s re-entry conditions with station staff.
Are all the character shops on B1?
No. Rilakkuma and Sumikko and Kirby Café PETIT are on B1, but Sanrio is on 1F. Check the current floor of each shop you plan to visit.
Is Kirby Café PETIT a seated restaurant?
The official listing describes a takeaway sweets shop that also sells merchandise. Plan a separate place for a seated meal or break.
Is there a baby room or stroller rental?
A baby room is near Character Street on B1. The facility points to paid stroller rental through Sagawa rather than its own loan service; ask about rental conditions.
Can I shop just before my train leaves?
Queues and bag collection can be unpredictable, so set a shopping cutoff first. When that time comes, leave any remaining shops for another visit.
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Official sources & review date
Checked: · Review due: 2026-11-27
- Tokyo Station First Avenue official access ↗
- Current shops and events ↗
- Official Rilakkuma and Sumikko shop listing ↗
- Official Kirby Café PETIT listing ↗
- Official Sanrio shop listing ↗
- Facility visitor FAQ ↗
- Official Sagawa baggage service listing ↗
JapanPin prepared this guide using official information. Suggested plans are not firsthand reviews or live service or booking information. Check prices, operations and booking terms with the official provider for your date.
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